The quest for liquidity
16 de November de 2011
The global economic crisis has impacted the Brazilian economy. The flight of foreign capital for investments, the greater restriction to credit, lower exports and significant drop in domestic purchases are the direct product of that reality. Amidst this scenario fraught with pessimistic forecasts for the economy in the short and medium terms, liquidity arises as one of the main weapons corporations can wield to survive these tough times. Liquid companies will always have the upper hand when negotiating with suppliers and clients, besides having more leverage to close deals.
